Consulting for Retail and Fora retail chain launch partnership in area of retail space management

Consulting for Retail and Fora retail chain launch partnership in area of retail space management

21.05.2024 08:30

Consulting for Retail, part of international Atriny Group, and Fora retail chain, part of Fozzy Group, announce the start of cooperation in the framework of a project to digitalize retail space planning processes.

The project involves the implementation of the following set of software solutions:

  • SymphonyAI: Space Planning module for analysis of shelf space and creation of cluster level planograms.
  • SymphonyAI: Space Automation module for automatic planograms generation taking into account merchandising rules and store specifics.
  • C4R: Layout Management System module for analysis of store space and optimization of categories placement in sales departments.
  • C4R: Reports module for generation of reports for efficiency & productivity of the retail space.

The use of these solutions will allow Fora to improve the current methodology and processes of retail space management and ensure optimal placement of products on the shelves, increasing the visibility of products in each store. This will make the assortment more accessible to guests, improving their shopping experience and strengthening their loyalty to the chain.

“We are very pleased to start cooperation with Fora retail chain, which shares our commitment to creating a smooth and efficient retail environment,” said Alexander Rodchenko, Regional Director of Consulting for Retail. “I am confident that our joint efforts will contribute to the improvement of retail and shelf space management processes in the chain’s stores, help our partner further strengthen its market leadership and ensure the highest level of guest satisfaction”.

“We are constantly looking for ways to increase the efficiency of our business and improve the guest experience. We expect that cooperation with Consulting for Retail will help us optimize the concept of retail and shelf space management and make our stores even more attractive to guests,” commented the press service of Fora.

Info. Consulting for Retail is an international consulting company that is part of international Atriny Group. The main areas of activity include consulting services, implementation and support of IT systems, as well as distribution of software from leading global manufacturers for automation of retail, logistics, distribution and production processes. The team has implemented more than 240 successful projects in Ukraine, Europe, and the CIS with such companies as ATB, Avrora, Linella, Novus, Tavria-B, Sim23, Malbi, Magnum, ToiMart, Bravo, and others.

Fora is a chain of modern convenience stores that is part of the Fozzy Group. The chain has more than 340 stores in nine regions of Ukraine and is the leader in terms of the number of outlets in the Kyiv region. The Fora retail chain serves more than 450 thousand guests every day.

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