Главная > Persona
Why “promo drug” is dangerous for a retailer and how not to “get hooked” on it.
Dmitry Logginov, co-founder of the creative agency Michurin, about what the trademark is different from the brand, and why discount promotional campaigns don’t make customers loyal to the retailer. Read more
Will Van Rensburg, Under Armour: Ukraine is ready for our brand
Head of Retail Under Armour New Markets – about why the company enters the Ukrainian market, with whom it will be cooperate and what is expected from sales in Ukraine. Read more
Lyudmila Vilischuk, Lavina Mall: The rental rates lowering is a step backwards
The Lavina Mall problems are connected with what, due to what the SEC management expects to correct the situation, what SEC want to achieve by the food court re-acceptance and whether it is negotiating with H&M. Read more
Baldessarini opened in Ukraine the world’s first store in a new format
Why the classic men’s clothing German brand Baldessarini left Ukraine in 2014, and why after a three-year absence, the brand decided to return to the country. Read more
Burch Korkmazlar, LC Waikiki: We will enter Ukraine a products range for the home
CEE Director LC Waikiki said about the outlet-format development, the difference in sales in Ukraine and Belarus and the new LC Waikiki Home line. Read more
Rostislav Cherevko, adidas Ukraine: The Ukrainian market is unpredictable
As adidas Ukraine responds to the domestic market unpredictability and the buyers rapidly growing demands. Read more
Volkan Peker, Colin’s: Sincere emotions are much more effective than discounts
The sales Colin’s Ukraine director said on the work results and plans for the brand development in Ukraine, the range expansion and the premium line entry, as well as the staff development role in the company success. Read more
The key companies of the shopping centre branch will be present in Warsaw in June
Already on 7-8 June, the fourth edition of the ReDI Fairs will take place in the National Stadium in Warsaw. Read more
Wael Malik, RAVIN: We are looking capacities for the clothing production in Ukraine
The brand Ravin Jeans general director in Ukraine − about plans for the clothing production in the country, online-sales and store chain further development. Read more
Alexei Grishko, the LC Waikiki: the H&M entry in Ukraine will not be critical for us
The LC Waikiki regional director in Ukraine told us about how the company succeeded to gain a foothold in the market during the crisis period, why the first Outlet format store opening and further development plans. Read more
Made with Coded by AlexCSS