Olena Obukhivska, Communications Director of Arricano: The attributes of a classic “Black Friday” are always excitement, discounts and queues. This is such a pompous day that it doesn’t require any […]
Whether you’re a small business or a global brand, there’s one thing you absolutely need to leverage to grow your digital presence: Instagram marketing.
Growing up, my town’s local shopping mall was a bustling hub of commerce, chock full of busy shops and pesky tweens. But today, half the place has been gutted — […]
The company’s office workers turned into ordinary restaurant employees for one day around the world, on McDonald’s Founder’s Day. Why did they do it?
Domestic entrepreneurs are beginning to get used to the think that consumers have changed in recent years. Now we can win their loyalty not only with discounts and sales, but […]
Dmitry Logginov, co-founder of the creative agency Michurin, about what the trademark is different from the brand, and why discount promotional campaigns don’t make customers loyal to the retailer.
MD Group will enter the Ukrainian market one from sportswear most technological brands — the American Under Armour.