Fairy tale in real life: new Rukavychka format from Modern-Expo and SQUARES

Renewed Rukavychka store with complete retail solutions from Modern-Expo and SQUARES was opened in the center of Lviv, Ukraine. The store has become an excellent example of the implementation of modern retail solutions.

Case Profile:

• Company: “Rukavychka” stores chain
• Location: Ukraine, Lviv
• Area: 913 m²
• Sphere: Food Retail
• Solutions: retail concept and design development, equipment production, delivery, installation

Challenge

Rukavychka is one of the favorite grocery chains of Ukrainians in Lviv, Ternopil, Ivano-Frankivsk, Zakarpattia, Khmelnytskyi, Volyn and Rivne regions. This is a very dynamic company that has over 150 stores with an area from 70 to 1000 sq. m. Over 3.5 thousand Rukavychka employees cares about their customers and improves their shopping experience every day.

Rukavychka is developing very fast, so its appearance must represent its main goal –  unite western experience and Ukrainian hospitality.

Rukavychka in the center of Lviv was the first on the path of changes. The plans were to expand the area and update the location. The store became the chain’s flagship because of this update and that led to a number of non-standard solutions.

Solutions

SQUARES, a part of Modern-Expo group of companies, initiated changes in redefining the brand and transforming its values into the design.

“The design begins with the function, so at first we analyzed the goals of Rukavychka, the potential of the building in Lviv and the types of customers. This information has turned into beautiful clear accents, increased trading space and what is the most important – the new face of the brand – heroes of the fairy tale. They live now in the center of the store”, – said Dmytro Koshevoi, SQUARES Operational Director.

Also, Modern-Expo, an international manufacturer and supplier of complete retail solutions, has designed modern shelving system for this store. The comfortable height of the equipment allows customers to see all the space and easily find the necessary products or souvenirs. What is more? The company equipped the store with backwall refrigeration units, checkout modules and areas, technological equipment.

“Rukavychka in Lviv is the flagship of our chain. Our customers are both Lviv citizens and guests from other cities. It was extremely important not only to develop but also to implement the new design concept of the store in life. I strongly believe that we succeeded with SQUARES experts. We receive  a lot of positive feedback from our visitors. Children and adults really love our animated heroes, the Food-to-Go zone and two floors with delicious and high-quality products. Our cooperation with SQUARES will continue and it will be so effective and creative, as with Modern-Expo”, – said Olena Frolova, Director of the Marketing Department of Rukavychka chain.

Rukavychka new format changed everything. Now the store has two floors. On the first floor there are souvenir products and fresh vegetables and fruits. On the ground floor – the maximum product range. The total area has increased from 400 m² to 1000 m². The extended store’s areas  emphasise Rukavychka attention to the locality and convenience. The fairy tale heroes meet their guests on a large LED-screen on the ground floor and everywhere in the store. Open windows, clear lines and high ceilings create an atmosphere of style and space.

The new store in Lviv also meets the trends of modern life. Outside of the store there is a To Go window, where everyone can take coffee and delicious pastry. Coffee is always a good idea.

Info. Modern-Expo Group – international company, one of the leading manufacturers and suppliers of complete retail solutions for retail in Central and Eastern Europe. Production facilities comprise 112 000 square meters and situated in Lutsk (Ukraine), Verkhnodniprovsk (Ukraine), Vitebsk (Belarus).

Modern-Expo offers its solutions to more than 70 countries of the world. The company’s portfolio consists of more than 50 different SKUs: display shelving, checkout counters, stainless steel equipment (HoReCa), high racks, self-checkouts, POS-equipment, refrigeration equipment. Modern-Expo works on SMART retail solutions and store design concepts. 11 offices are situated in Ukraine, France, Poland, Germany, Belarus, the UK, the UAE and other countries.

The biggest Modern-Expo Group clients are: Groupe Auchan, PepsiCo, Metro AG, British American Tobacco, Philip Morris, Imperial Tobacco, Carrefour, OKKO, ATB, Union COOP, E.Leclerc, Fozzy Group, Rewe Group, Zabka , Henkel, SPAR and others.

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