From Job Titles to Roles: Tweekly Provides a Skill Management Tool for Modern Teams

The Ukrainian labor market is undergoing a profound transformation. One of the key trends is the shift from static job titles to dynamic roles, where employees are no longer confined to a single position but instead perform a combination of roles that can be applied flexibly and contextually.

This is more than just an HR trend — it’s a practical response to real-world challenges: talent shortages, the rise of part-time workers, increasing demands for upskilling, and the need for operational flexibility.

Employees contribute far more than what is outlined in their formal job descriptions, yet these skills and roles often remain invisible. They are not accounted for in planning, recognized in compensation, or tracked for development. As a result, businesses miss out on efficient resource allocation, and employees lose motivation.

In response, Consulting4Retail, in partnership with Svoe agency, is developing and implementing Tweekly — a smart scheduling and workforce management system designed to shift the focus from job titles to roles, fundamentally transforming the way teams are planned and managed.

Tweekly enables businesses to:

• Maintain a detailed skills database for each employee, covering both core and additional competencies;
• Manage roles by assigning employees to tasks based on their skills, not just their job title;
• Build schedules based on roles, allowing the combination of multiple functions within a single shift (e.g., cashier + stock receiver);
• Plan compensation based on task complexity and role, rather than simply hours worked;
• Integrate work assignments with learning or other activities, reducing overload and increasing efficiency.

This approach helps companies unlock the full potential of their existing teams. For employees, it means recognition, growth, and fair compensation — their contributions are seen, acknowledged, and rewarded.

In today’s reality, where adaptability is essential, treating a person as a set of roles rather than a fixed title is no longer an innovation — it’s a necessity. Tweekly offers the practical tools to bring this philosophy to life in everyday operations.

Want to learn more about how Tweekly can work for your business? Book a free introductory session with a Consulting4Retail expert and get practical guidance on how to transition from job-based management to flexible, role-driven team planning.