The meeting point cannot be changed: what will be presented at MAPIC-2018

In mid-November, on the 14-16th, the main European retail and development exhibition will be held in French Cannes: MAPIC-2018. What it will be dedicated to and what it is interesting for Ukrainians.

For many years in the middle of November the Mecca of filmmakers — the French city Cannes on the Cote d’Azur — is becoming the European retail center. For three days, the resort narrow streets are filled by owners and top-managers of retail chains, development companies, investors, consultants and other retail-related people.

For more than ten years, Ukrainians have been present among participants and exhibitors. Ukrainian businessmen get an opportunity to present their new projects and concepts, get acquainted with innovations in retail and development, and establish contacts with transnational companies, thanks to the visit of MAPIC. This year, the Ukrainian Retail Association provides information support for the exhibition in our country. Official MAPIC-2018 representative in Ukraine Dmitry Dopiro told to RAU about the Ukrainians participation history at MAPIC, the subject of which the exhibition is dedicated this year, the benefit and profit from the event attending.

— What will this time MAPIC focus on, what are the conference main topics?

— The exhibition main theme this year is: “Traditional shopping in the digital age”. The digital revolution has strongly influenced retail trade in its traditional sense. Customer experience has become a key factor that transforms the industry and leads to the emergence of consumption and business new models. The industry physical component is changing and entering a new era. Before us there are questions:

• What will the shopping centers in the future become: “life style” -locations or logistic hubs?
• Acquaintance in the store and purchase on the Internet: how will these business-models affect retail space tenants and owners?
• What are the latest technological and innovative solutions to increase the number of visitors and their spent time in the SEC?
• What strategy is behind the physical stores opening by the largest Internet-retailers?

Key topics will be on the tapis in the discussions:

• What are the new “hot” retail sites?
• What are the new projects in the world?
• How to choose rightly the partner for entry new international markets?

— How many people visited MAPIC-2017? What is the ratio in the activity spheres: retail, development, investment, b2b?

— Last year, the exhibition was attended by 8600 participants from 3800 companies. There was approximately the following distribution in the activity spheres: 2,100 — retailers, with many newcomers, about 400 brands participated for the first time; 2500 — developers; 1000 — investors.

— How many countries delegated their representatives, and which delegations were the largest?

— 80 countries were represented. As a percentage is:

• France — 34%
• Italy — 14%
• Great Britain — 7%
• Russia — 7%
• Germany — 5%
• Spain — 5%

Let’s notice, that MAPIC turns from traditionally European exhibition to the largest International. So, in 2017, the exhibition was attended by 270 representatives of 139 companies from the United States. There were 30 US brands registered, including Abercrombie & Fitch, Bali, Cartier-Levi Strauss & Co., Ralph Lauren, Subway Real Estate, Victoria’s Secret and others.

Also, the Middle East was presented at the exhibition — 129 companies, 236 participants, including investors: Abu Dhabi Investment Authority (Adia), Public Investment Fund (PIF), Line Investments & Property Llc, National Real Estate Company, Qatard Investment Authority, Sharjah Investment and Development Authority (Shurooq).

Turkey is currently experiencing not the best time for retail: in 2017 there were only 88 companies, 168 participants, 41 retail brands, among which Collezione, DeFacto, English Home, Estee Lauder Companies (Turkey), Flo, Greyder, Ipekyo, Kahve Dünyası, Koton, LS Waikiki, Levi Strauss (Turkey), Mavi Jeans, Mars Cinema Group, Migros, Naramaxx, Özdilek, Saat & Saat, Sephora, Süvari, Teknosa

— How many exhibitors were on MAPIC-2017? And how widely the Ukrainians were represented.

— In total, about 800 companies with stands were presented at the exhibition. Only one Ukrainian company presented projects on its own stand — this is NAI Ukraine. Vitaliy Boyko brought two models: Ocean Mall and Blockbaster Mall.

In 2016 Ukraine at MAPIC was represented by two companies-exhibitors — NAI Ukraine and Kodisoft. NAI Ukraine showed the Lavina Mall and Blockbuster Mall projects. Stand Kodisoft was in the pavilion MAPIC Innovation Forum, dedicated to new technologies in retail. The company presented at the stand interactive tables, used in cafes and restaurants, which attracted great interest. Two more companies — Imoshan Ukraine and Colliers International Ukraine — were represented at the parent companies stands. Immoshan presented two of its metropolitan projects — Rive Gauche SEC and Petrovka Retail Park, and Colliers International — Retroville SEC and River Mall SEC Kiev projects.

— How long have Ukrainian companies visited the exhibition? What projects and solutions have been presented during this time?

— For the first time the Ukrainian delegation visited the exhibition in 2004: HCM Group presented the project Olympic Plaza. A year later, the “Concern AVEC and Co.”, the Association “Council of Shopping Centers of Ukraine” (CSCU), “NEST-Hanner” and “Mandarin Plaza”, joined the project with the project SC Gulliver, CSC “Kvadrat-Ukraina”, “Yugozaptransstroy”? (South-west transport construction, SWTC) (“UZTS”). In the future, delegations became larger and more numerous: in 2006, Ukraine was represented by 6 exhibitors and 28 participating companies, in 2007, for the first time Ukrainian divisions of international companies — DTZ, Colliers International (Ukraine), Jones Lang LaSalle was represented apart from four exhibitors.

One of the biggest teams visited France in 2008. Then 127 Ukrainian delegates representing 23 companies, 9 of which became exhibitors managed to collect. Multi Development in Ukraine, Colliers International Ukraine and Panorama Group were represented on the parent companies stands.

— And if we talk not about exhibiting own decisions, but about visiting the exhibition: what can this give Ukrainian retailers and developers?

— You can and should go on MAPIC at any stage of your company’s development. If you just started working in retail, it will be useful to get acquainted with the leading players, with current trends in retail trade, to peep interesting solutions and find free niches, and if you are lucky — then you can find the investor. Then visiting the exhibition will give an opportunity to keep a hand on the pulse, react quickly to changes, and actively use international experience, knowledge and achievements. Well, if you want to get out of business, then it’s coming on MAPIC about a thousand investors whom you can sell own project.

— What do you expect from MAPIC-2018? How will this exhibition differ from last year’s?

— Traditionally, the exhibition will begin its work even before its official opening with the MAPIC Welcome Reception at the Carlton Hotel on November, 13 from 19:30 until midnight. Within the rich conference program framework, more than 100 events are planned, including several summits.

Leisure Summit. Main themes:

• Life, shopping, socialization
• Entertainment industry today
• How to choose the best entertainment zone solution for SEC
• International projects and practical cases
• Pleasure as a key factor: how to use “entertaining” traffic to increase tenant conversion.

Outlet Summit: an exclusive event that will bring together over 150 top-managers of global companies operating in the “outlet”-format: retailers, developers, investors and consultants.

Global Retail Partner Summit and others. Detailed program is available at mapic.com.

— Who from the known companies has already confirmed the participation in the exhibition?

— We can be identified among the declared speakers:

• Gian Gherardo April, Group CEO of We Arena Entertainment
• Ronan Bole, Director of Operations France of Amazon
• Brendon O’Reilly, Managing Director of Fashion House Group
• Ben Chesser, CEO of Coniq
• Caroline Lamy, CEO of Magdus
• Fabien Stutz, Senior Director Real Estate and Construction EMEA of NIKE
• Gilles Devendeville, CEO of Retailtainment
• Philippe Chainieux, CEO of Made.com
• Barbara Somogyiova, Leasing Director Europe of Neinver

Registration to MAPIC-2018

Read more –

Retail in Cannes: what was presented at the MAPIC-2017 exhibition (photo-report)