Artem Gladun, Consulting for Retail: We Strive to Provide Maximum Value to Our Potential Clients

Artem Gladun, Head of Global Marketing at Consulting for Retail, shared in an expert column for RAU how the company leverages high-quality English-language content to enhance brand recognition in the European market,...

International experience Marketing

20 February 2025

454

Get ready for the sales season at 100%

Join the RAU workshop “Sales season 2024: how to get the most from retention marketing” and learn about the best tools to maximize results.

Info Marketing

2 October 2024

2584

Retail Hacks by Arricano: To like or not to like? It is better to click

Marharyta Danylets, Arricano Digital Manager talks about testing the Eskimi DSP programmatic advertising and about the Arricano digital course for a year.

Experience & Analitycs Marketing

18 October 2021

1941

Retail Hacks by Arricano: Black Friday in Prospekt shopping mall: fast communications and queen’s gambit

Olena Obukhivska, Communications Director of Arricano: The attributes of a classic “Black Friday” are always excitement, discounts and queues. This is such a pompous day that it doesn’t require any...

Marketing Partner news

2 December 2020

955

Top 5 Instagram Marketing Trends Marketers Must Know for 2019

Whether you’re a small business or a global brand, there’s one thing you absolutely need to leverage to grow your digital presence: Instagram marketing.

E-commerce Marketing

26 February 2019

1486

Top-10 Marketing Trends to Watch in 2019

Marketing is being shaped by emerging technologies, methods and patterns.

International experience Marketing

11 February 2019

736

5 Retail Trends That Will Transform the Industry in 2019

Growing up, my town’s local shopping mall was a bustling hub of commerce, chock full of busy shops and pesky tweens. But today, half the place has been gutted — it looks like an empty morgue of stores now.

E-commerce Marketing

19 December 2018

957

5 Marketing Trends To Pay Attention To In 2019

At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing next year?”

International experience Marketing

13 December 2018

1204

“Free cashbox” from a top-manager: McDonald’s office workers spent the day at the restaurant

The company’s office workers turned into ordinary restaurant employees for one day around the world, on McDonald’s Founder’s Day. Why did they do it?

Company news International experience

12 October 2018

818

#FreeSentsov: how the Ukrainian business speaks out in political prisoners support

Domestic entrepreneurs are beginning to get used to the think that consumers have changed in recent years. Now we can win their loyalty not only with discounts and sales, but also with the patriotic civil position...

Marketing News

7 September 2018

942

Why “promo drug” is dangerous for a retailer and how not to “get hooked” on it.

Dmitry Logginov, co-founder of the creative agency Michurin, about what the trademark is different from the brand, and why discount promotional campaigns don’t make customers loyal to the retailer.

Marketing News

9 August 2017

807