Case Study of Top Moldovan Retail Chain Linella: Achieving 95% Forecast Accuracy through Digital Transformation

Consulting for Retail, a part of the international Atriny Group, has implemented comprehensive automation solutions for integrated assortment management and supply chain execution for the leading retailer in Moldova, Linella, supporting its journey towards digital transformation.

Linella is one of the leading food retailers in Moldova, operating over 180 stores across the country. Linella has earned the trust of millions of customers and holds more than half of the retail market share in Moldova.

The digital transformation program’s first stage consisted of launching cutting-edge business applications from leading international enterprise software vendors:

1. Space Management and Planogramming by SymphonyAI.
2. Demand Forecasting and Replenishment by SymphonyAI.
3. Assortment Optimization by Num8erz.Range).

A short time after solutions go-live, Linella has achieved exemplary results:

• up to 95% increased overall forecasting accuracy;
• up to 80% enhanced average product availability across the network;
• up to 70% reduced manual planning operations.

The next steps of the digital transformation journey will include transitioning to a new Enterprise Resource Planning (ERP) system, retail data orchestration tools, as well as store operations management.

Info. Consulting for Retail – an international company providing consulting and audit services, as well as automation of retail trade, logistics, and distribution processes. It is part of the Atriny holding, which operates in more than 10 countries worldwide. The company has been on the market since 2015 and has more than 240 successfully implemented projects in 7 countries. Among its clients are well-known retailers such as Worten, Linella, ATB, Aurora, Metro, Novus, Magnum Cash & Carry, ToiMart, Bravo, and others.

Linella – the leading grocery retailer in the Republic of Moldova. Currently, it operates 180 stores and employs over 5000 people. The product range includes over 11,000 items. Thanks to its wide assortment and high level of service, Linella has earned the trust of millions of customers and holds more than half of the organized retail market in Moldova.