ZZUK gadget chain opened the first store in Poland

Opening of ZZUK store in Warsaw took place on Thursday, December 22, 2016. The chain works at the Polish market under the ZZUK brand.

Marketing director of the ZZUK chain Vladimir Polishchuk told about this for RAU. According to him, the shop didn’t open in shopping center, and working at the street-retail format now. “We as priority option considered a shopping center, but during viewing of different options found the place where at the same time could place both office, and shop, and chose it? — Vladimir explained. – That is our first foreign shop will work in a street-retail-format in the Poland capital ─ Warsaw”. He emphasized that the retailer did not meet special difficulties in entry into the Polish market, and everything managed to be made rather quickly.

ZZUK chain will be work under a brand which differs a little from that it is held for using in Ukraine. “A graphic part of a brand will be changed because the Cyrillic font is not used in Poland, but in new writing the name as ZZUK will also sound ” — Vladimir emphasizes.

Answering a question why the chain decided to begin expansion to other countries and why the first shop has opened in Poland, the ZZUK marketing director noted that before adoption of this decision the management repeatedly visited a neighboring state. “We saw that there is a sense to enter the Polish market, it quite perspective — Polishchuk adds. – At the same time we are sure of the own forces: the competition between gadgets retail chains in Ukraine is much more tough. This struggle many business-processes of the ukrainian entrepreneurs one step higher lifted, than at poles because they are working in more favorable conditions”. Exactly thanks to experience of competitive struggle and ability to provide the high level of the service ZZUK will be able to be fixed and successfully to develop in foreign markets.

At the same time, rather of further chain development plans in Poland and other states Vladimir Polishchuk speaks very carefully so far. “Of course, at first we will open and we will analyze the first work results, we will study consumer preferences and we will create the range — he says. – This market, certainly, very perspective, but so far we are not familiar with it, we do not know what interests clients so we will to correct the range and to adjust service”.