The programm of RAU Summit 2020

VIII RAU Summit 2020 will take place on December 9 from 10:00 to 20:00 in ONLINE format (live). RETAIL SHOW LIVE!

The event organizer is the Ukrainian Retail Association.

30+ TOP- SPEAKERS (owners and top-management of retail sphere companies, retail real estate and B2B companies)

500+ online-inclusion participants

The programm of RAU Summit 2020

10:00 – 10:10 “OPENING OF THE SUMMIT.  Welcome speech”

SESSION # 1

10:10 – 10:50 “Interview with Yuri Gatkin (Co-founder of BROCARD-UKRAINE)”

An interview with the legendary Ukrainian retail player Yuri Gatkin will be held live, which will be conducted by Igor Gut, a systems researcher of business and competition, as part of the RAU Summit 2020.

Yuri Gatkin, Co-founder of Brocard-Ukraine, will talk about how the company is changing today in order to retain its status as a market leader and one of most efficient companies in the industry, as part of the interview.

Yuri Gatkin was a photographer before the founding of the BROCARD chain. Perhaps this ability to look at the world through eyes of an artist helped create stores. Representatives of international brands are called stores one of the most beautiful in the world.

Today “Brocard-Ukraine” is the absolute leader of the market and unites BROCARD, Kieh’l and M.A.C. The group also includes Hexagone, the world’s largest distributor of brands. Both companies are in the list of top-100 most successful companies in the country (according to delo.ua). The company remains a market innovator and actively develops both stores chain and online – trade – the Brocard.ua store.

Igor Gut is Co-founder of the Swedish project DYB | Develop Your Business. For 10 years he has been on boards of companies from various industries and helps to strengthen its competitiveness. He is member of the IRF Board, founded by George Soros.

10:50 – 11:00 Commercial break

SESSION # 2

11:00 – 13:15 TRANSFORMATION during a pandemic. TRENDS. TECHNOLOGY. INNOVATION

11:00 – 11:20 – Interview with Oleksey Panasenko – Chief Operating Officer of NOVUS Ukraine

Speech theses:

• The deal of the Year: details of the Billa supermarket chain acquisition
• Launch of an innovative composition: its capabilities and advantages
• Novus 2021: further plans for the development of the company in Ukraine

11:20 – 11:40 – “Client analytics is a source of strength and synergy for retailer and a supplier in the new realities”

Speakers:

Pavel Shcherbakov – Founder and CEO, Consulting For Retail

Andrey Shevchuk – Head of Business Consulting, Consulting For Retail

Speech theses:

• Systematic using of customer analytics with C4R Analytics allows:
• Take timely action to build up categories
• Find and shape new consumption trends
• Proactively respond to changes in shopping habits
• Argument necessary changes in categories
• Create, maintain and improve customer loyalty and more

11:40 – 12:00 – Presentation “Digital transformation in the fight against the pandemic. Innovations helping to survive”. Case of Silpo supermarkets chain

Speakers:

Irina Rumyantseva – Head of the e-commerce department of the Silpo supermarket chain

Anton Denisenko – Director of “Bitzerba Ukraine”

Speech theses:

• Trends 2021, what to prepare for? Offline-retail, challenges and how to deal with it through innovation.
• Digital transformation and life in the online-world.
• The launch of the Silpo online-store in first months of quarantine – how the project was implemented and developed. What will surprise the “Personal Account” application.

12:00 – 12:10 – Interview with Andrey Suk – CEO, Meest  post offices

12:10 – 12:15

Commercial break / PRIZE DRAWING

12:15 – 12:35 – Presentation “Application of biometric technologies to deliver targeted promo to visitors in retail outlets”

Speaker:

Yuri Efimenko – Commercial Director, Secnet ECCA

Speech theses:

• Biometric channel for targeted delivery of promo is a modern alternative to classic loyalty systems
• Methods for non-cooperative biometric classification of regular customers using social chains
• Cooperative biometric loyalty registration methods using self-checkout POS and QR in waiting areas
• Dynamic delivery channels for targeted promo when visiting an outlet

12:35 – 12:55 – Presentation “Successful retail strategy and new reality: factors of success”

Speaker:

Elena Vorozheikina – Head of the retail department, PROMENU

Elena Koronotova – Co-founder and Managing Partner, IDNT

Speech theses:

• What is the successful PROMENU retail strategy, how the format has developed
• Key trends in the evolution of customer relationships: categories, processes, store format
• Omnichannel model – how they adapted during the lockdown period
• Rethinking the seller’ role – how to build relationships with customers efficiently and lastingly

12:55 – 13:15 – Presentation “Leader’s strategy during the crisis. Moneyveo case”

Speaker:

Alena Andronikova – CEO Moneyveo

Speech theses:

• Where company look for growth potential in a crisis
• How to adapt global innovations to the Ukrainian market
• Innovation survives during a pandemic

13:15 – 14:00 LUNCH BREAK / Live streams with special guest (stay tuned)

SESSION # 3

14:00 – 16:10 “Redevelopment and reconceptions in the era of consumer change preferences“

14:00 – 14:15 Presentation / Topic to be specified

Speaker:

Maxim Gavryushin – Chief Operating Officer, Budhouse Group

14:15 – 14:35 Presentation / Topic to be specified

Speaker:

Natalya Kravets – Commercial Director of Property Management, Dragon Capital

14:35 – 15:00 “ADVANCED GEOMARKETING AND PREDICTIVE MODELS APPLIED TO RETAIL REAL ESTATE”

Speaker:

Francesco Terra – Director, Market Research & Consulting at Urbistat, Ex-Manager of Competitive Intelligence Sonae Sierra

15:00 – 15:20 Presentation “Innovations in SEC”

Speaker:

Sergey Kozolup – Founder of Cleaning Pro Group

Speech theses:

• Do you need a cleaning company for a shopping center?
• How to achieve the desired result on your own? The standard for new employees at the first stage in the work.
• How to set your own cleaning-standards?

15:20 – 15:30 Interview with Yuri Petrenko – Managing partner, attorney at ADER HABER Company

• Judicial practice under quarantine restrictions: between tenants and landlords; between creditors and debtors
• How pandemic and quarantine affect contractual relations: what changes are observed and its features
• Mechanism for obtaining of compensation for business from the state. What you need to know and who can count on financial assistance

15:30 – 16:10 Panel discussion “Redevelopment and reconception in an era of changing consumer preferences”

• Management SEC and lease relations during the crisis period
• Features of the marketing strategy in the crisis and post-crisis period
• Changing of the consumption pattern and paradigms
• Implementation of innovative technologies in design and management
• Increasing of transition dynamics from offline to online. How it can threaten to the SEC

Moderator:

Natalya Kravets – Commercial Director, Property Management, Dragon Capital

Speakers:

Maxim Gavryushin – Chief Operating Officer, Budhouse Group

Anna Chubotina – General Director, Arricano Real Estate

Renata Yakubcheniene – General Director, Business Center and SEC, Retroville

Daria Zavadskaya – Commercial Director, Ocean Plaza

16:10 – 16:25

Commercial break / PRIZE DRAWING

SESSION # 4

16:25 – 17:30

“ONLINE & OFFLINE. EFFECTIVE INTERACTION”

16:25 – 16:45 – Presentation “Are we different? We are different!”

Speaker:

Sonya Rashkovan – Ukrainian student self-government leader in the United States, the generation Z representative

16:45 – 17:10 – Interview with Andrey Logvin – Co-founder and CEO of the KASTA marketplace

•  The Big Transformation: How Kasta is becoming a Marketplace
• Figures and trends: how the coronavirus affected the growth rate of the e-commerce market
• From online to offline: why Kasta is developing a delivery points’ chain and is planning to follow the Rozetka path

17:10 – 17:30 – Presentation “From seamlessness to transparency: what should be payment services of online-stores”

Speaker:

Anna Buryakovsky – PR director of Fondy

Speech theses:

• Retail therapy: how the customer emotions’ value changes in e-commerce
• New features of payment services
• Criteria for choosing a payment service for different business’ types.

17:30 – 17:40 Commercial break / PRIZE DRAWING

SESSION # 5

17:40 – 19:40 “NEW concept for scaling business”

17:40 – 18:05 – Interview with Sergei Voitsekhovsky – member of the Directors’ Board  in BGV Group and Co-founder of the KRUG chain

• Successful case KRUG: what new trends the company sets in the Ukrainian market
• Retail of the future: trading formats that will be most successful in coming years
• Business Collaborations: How small manufacturers get on Large Retail Chains’ shelves

18:05 – 18:25 – Presentation “Hybrid wars” in business”.

Speaker:

Alexander Pashchenko – Executive Director of ALLO

Speech theses:

• The situation with major players’ concepts
• Case Allo on couriers from among employees of retail outlets
• Internal fakapies (“wars”) and external opportunities

18:25 – 18:35 – Interview with Ivan Golub – Managing Partner of SYNERGY CONSTRUCTION

Interview abstracts:

• What new solutions / are retailers adopting know-how in adapting premises?
• Interaction during adaptation with the SEC
• What are the criteria for selecting contractors by system retailers?
• What is besides standard terms, quality and price?

18:35 – 18:50 – Interview with Vladimir Klichanovskiy – Director of Engineering Company Nova Light

Interview abstracts:

• Do emotions won the consumers’ ratio?
• 7 consumer’ senses, how does it work for consumer purchasing decisions?
• Is Tesla in lighting? Are solutions now the best?

18:50 – 19:15 – Presentation “New concepts for business scaling”.

Speakers:

Dmitry Morozov – Head of the franchisees’ department of the agricultural holding MHP and Nikolay Chumak – IDNT

Speech theses:

• New trade formats from MHP – why does the largest agricultural holding in Ukraine bring at once three new solutions to the market in a difficult year for the whole country and specifically for business and economy?
• No own outlet – retail chain franchising as a competitive advantage, which gives flexibility, diversified expertise and speed.
• Each new store opened is a new lesson, new difficulties, and if you do not find the time and resources for a quick reaction and conclusions convertible in action, then scaling can ruin what is already working.

19:15 – 19:40 – Presentation “International experience. Expansion to the Ukrainian market”

Speaker:

Kazim Chimen – Vice President of FLO Retail

• Turkey role model for retail in Ukraine; how it got to this point in last 20 years in retail
• FLO plans with expansion abroad, which began mainly in Ukraine

One day everyone will become an omnichannel retailer

19:40 – 20:00 SHOW SOMELIER FROM VITIS ACADEMY

Contact person for registration:

Olesya Kobtseva / Project manager (+38 050 313 74 53 / o.kobceva@rau.ua)