H&M PR and marketing in Ukraine led by Olga Oleynik

Olga Oleynik held the Head of PR & Marketing position in one of the largest online clothing stores in Ukraine, Lamoda.ua, prior to joining H&M.

Olga reported on own Facebook page on her appointment to the post. “H&M for me – it’s like a major league – is very cool, but also very responsible. Ahead there is the most challenging and exited period as PR & Marketing Manager of the most awaited fashion brand in Ukraine. We roll up our sleeves, open the creative chakras and start working on Monday”, – she said.

Oleinik will be responsible for the implementation and coordination of H&M in Ukraine short and long-term marketing and PR-plans, goals and strategies, brand sales activation and related activities support in cooperation with local sales department and more, in the new position.

Olga was Head of PR & Marketing in Lamoda.ua, one of the country’s largest online clothing, footwear, and accessories stores, before joining H&M. Earlier, Oleinik worked for about three years as Senior Marketing Specialist at PricewaterhouseCoopers (PwC).

Recall, that last year the company H& M, uniting more than 4,000 stores around the world, announced its intention to enter the Ukrainian market. The first H&M store in the country will open in the largest shopping and entertainment center in the capital – Lavina Mall, according to LIGA.net. At the year beginning, the Swedish retailer began an active search for top-management and personnel for its Ukrainian division.

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