04.10.2019 04:00
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Іван ЗайцевOnly a month and a half remains before the largest world event in the retail and development’ sphere – MAPIC-2019, which will traditionally be held in French Cannes.
Dmytro Dopiro
MAPIC is the main international event dedicated to retail real estate. Annually, largest players in the retail and development market gather in Cannes to discuss latest global trends and development opportunities, as well as discover new brands and replenish business contacts. Retailers come to meetings with developers, cities’ representatives and investors from around the world to develop their retail chains. And developers find not only investors and new brands, but also innovative solutions, new formats of leisure and entertainment which allow to increase its projects number of visitors.
This year the exhibition will be held from November 13 to 15 and will host over 8,500 participants from 80 countries, including more than 2,000 retail’ representatives. What is interesting, this year MAPIC launches a new project – Retailers Club, which should contribute to unique business spaces’ creation with a number of advantages for retail’ representatives. Retailers Club provides an exclusive range of services for retail’ guests at a loyal price, which is almost half the price of a standard event ticket. Only representatives of retail, restaurant business, as well as leisure operators can take advantage of the offer.
This year, MAPIC’s key theme is Retail Remixed: rethinking spaces and places. Consumer expectations are now more empirically oriented after the retail real estate industry’ deep transformation, inspired by the digital revolution. Consumers are looking for new spaces and places where they can shop daily, dine, work, have fun and discover new experiences. Accordingly, retail real estate’ projects are constantly diversified and rethought. And now more often it satisfy much more needs, creating fully integrated sites with shops, offices, hotels and entertainment.
In total, the three-day conference program will consist of 100 sessions., New retail concepts and modern retail facilities around the world will also discuss on MAPIC, in addition to exchanging views on latest development trends. Leading industry experts will tell about their vision of the future market, and largest companies’ top-managers will share their experience and successful business-cases. Separately, it is worth highlighting the exclusive closed summits which will be held as the MAPIC-2019 part: in particular – MAPIC OUTLET SUMMIT, LEISURE DAY and MULTI-UNIT FRANCHISE SUMMIT. It will be devoted to outlet-retail formats, leisure and entertainment operators, as well as the franchised business-model development.
Visitors to MAPIC-2019 will also have access to 12,000 sq. exhibition zone. This will allow participants to get acquainted with projects and innovative solutions of more than 750 exhibitors. In addition, regional pavilions and two thematic zones dedicated to innovation and leisure will work within the exhibition’ framework. Well, the exhibition will end with the traditional solemn ceremony MAPIC Awards, where most successful and original projects in retail and retail property’ development for the year will be awarded.
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