The MAPIC-2018 focus is: Traditional retail in the digital age

There is less than a month before the main exhibition of the year in retail and development in Europe – MAPIC-2018, which will be held on November 14-16 in French Cannes.

MAPIC is the main event for the presentation and search for the best solutions in the international real estate market. You can establish contacts and make deals at the exhibition with more than 8,600 participants from 80 countries, with more than 2,100 retail representatives, 2500+ developers, 1,000 investment companies and other major industry representatives. In the event program is: the exchange of experience at the workshop, more than 100 conferences with 200 world experts participation for business ties creating and strengthening.

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This year, the event key theme is: how the digital technology development and retail digitalization will affect the traditional “brick” retail. The digital revolution has greatly influenced retailing in its traditional sense. Customer experience today is a key phenomenon which transforms the industry and leads to the emergence of consumption and business new models. The industry physical component is changing and entering a new era.

3 days of inspiring debates and discussions at conferences and specialized chain events about the latest trends in retail real estate are waiting retailers and developers at MAPIC-2018. It will be especially actively discussed: how new consumption models and changing consumer preferences change retail trade.

MAPIC-2018 official trailer

Sessions, devoted to the latest trends in consumer experience for SEC, will be highlighted in a separate program at the exhibition: “Leisure – Join the Leisure Revolution”. Peculiar “Revolution of leisure” is happening now in the retail real estate development. Developers note all over the world that in order to attract visitors to the shopping malls, it is necessary to radically reconsider the shopping and entertainment centers content, and it is to focus specifically on the leisure and entertainment industry. Only the high-quality tenant-mix formation, where both the main trading brands and leisure and entertainment sphere operators are represented, can ensure the SEC success.

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All possible ways to join the “Entertainment Revolution” will be considered in specialized sessions. In particular, a special exhibition zone will be organized, where the entertainment industry latest innovative solutions will be presented. A separate summit will also be held dedicated exclusively to the leisure-zone proper organization and use in commercial real estate. And finally, “Leisure Talks” sessions, including master classes, motivating workshops and conferences will be held within the MAPIC-2018 framework. Experts in the leisure and entertainment zones organization will share secrets and insights about the main challenges, problems and ways to solve its in connection with changes in consumer behavior.

Video MAPIC-2017

Special thematic pavilions will be organized within the exhibition framework in which entrepreneurs from six countries will present their projects and solutions: France, Italy, the USA, Germany and others. In addition, the exhibition will end with the awarding solemn ceremony – the MAPIC Awards, where the most successful and original projects in retail and retail real estate development will be awarded for the year.

• Full conferences MAPIC-2018 program
• MAPIC-2018 exhibitors list
• You can plan meetings and negotiations at the exhibition
• Read more about the MAPIC Awards awarding ceremony.

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Read more –

The meeting point cannot be changed: what will be presented at MAPIC-2018