Online retailer Kasta.ua has become the Ukrainian Retail Association member

Kasta.ua – the largest fashion-online-retailer in Ukraine – has joined the retail market players profile association.

The company was founded in 2010. Co-founder and CEO is Andrey Logvin. The company’s mission is to constantly delight customers with innovative services and make online shopping easier, faster and cheaper.

In 2018, two key events occurred – the change of the company business-model and the name. The new model, instead of the daily promotional offers on the site, assumes the constant availability of a goods’ wide range not only in the category “Clothes and shoes”, but also in general for a comfortable lifestyle. The new name was the logical completion of the replacing business-models project. This means that the platform Kasta.ua is an entry point for retailers with the ability to sell any category goods, and for customers it is convenient to purchase everything necessary for a comfortable lifestyle.

From 2016, the company began to successfully develop its own points’ chain for issuing orders in Ukraine. At the moment there are more than 90 points in 25 cities of the country.

Projects:

In 2012, Kasta, the first from the e-commerce segment companies, appeared on Ukrainian TV with an ad for the “Clothes and Shoes” category, which later became viral (“You wanted, I bought”). This ad drew millions of Ukrainians attention to online-shopping for the first time. Kasta is also widely known due to the #BlackFriday and #HappyKastaDay projects successful development on the Internet.

In April 2017, the Kasta team introduced a project – the collaboration with Nastya Kamensky, which resulted in its own collection release under the “NKsport” brand. In the same year August, for the first time, the team implemented “See now / Buy now” project in Eastern Europe and in the entire post-Soviet space. This project allows customers to buy clothes and shoes new collections directly from the country’s seasonal fashion show catwalk.

The RAU management and staff welcome the company’s entry the Association and hope for a long, successful and mutually beneficial cooperation.

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