26.02.2019 08:10
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Микола МаранчакWhether you’re a small business or a global brand, there’s one thing you absolutely need to leverage to grow your digital presence: Instagram marketing.
But to be able to tap into Instagram’s potential, you need to monitor and follow the latest marketing trends. Here are top five Instagram trends any marketer needs to keep an eye on in 2019:
Just take a look at the chart by Statista:
Instagram is already a major player in social media marketing, and it will likely become even more prominent in the future. That’s why you need to develop a solid marketing strategy that will enable you to use the platform to:
Currently, Instagram is home to over 25 million businesses, and the business competition continues to grow. As the platform gets increasingly saturated with advertisers, how does your brand cut through the noise, get in front of the right audience, and drive the increase in revenue you need?
The answer is: stay up-to-date with Instagram trends and use them to your advantage.
Without further ado, here are five Instagram marketing trends you need to watch in 2019:
In the multitude of social media platforms, Instagram stands out as the one with exceptionally high user engagement. According to Socialbakers’ Instagram engagement research, Instagram helps brands win more interactions when comparing Facebook or Twitter:
Plus, thanks to the variety of formats and content editing options, Instagram is a great place to get creative and show off your brand in a more interesting light – which helps to drive engagement, too.
According to Instagram Business, 80% of accounts follow a business on the platform, and 60% use it to discover new products. In addition, 72% of users buy products after seeing them on Instagram.
As you can see, Instagram users are pretty much ready to buy. Because of this fact and Instagram’s optimization for ecommerce, businesses big and small are actively using the channel to increase sales.
Let’s take a look at J.Crew, an American multi-brand retailer. This company is a great example of how to use Instagram’s multiple ecommerce features to get maximum results.
From optimizing their bio with links and action buttons to using Instagram Stories Highlights and shoppable posts, J.Crew knows how to promote their products and provide followers with additional information about selected items:
When the company takes a customer-centric approach and allows their followers to quickly find and purchase products, revenue grows immensely. The bottom line is this: the easier the checkout process, the more your followers will buy.
In case you’re wondering what ephemeral content is, it’s short-lived content that doesn’t appear on a profile grid or in the feed, and that’s only accessible for a brief period.
Within just two years of the launch, Stories has gained 400 million daily active users, which indicates that people enjoy ephemeral content on Instagram. Brands simply can’t miss this opportunity to leverage the Stories format to reach and hook their target audience.
Not sure how to leverage Instagram Stories for your brand? There are tons of ideas that work great for business – you can check them out in this article. But for now, let’s zoom in on one example of a brand that leverages Stories in just the right way.
Old Navy frequently uses Stories to advertise their clothing and drive traffic to their eshop. Because Stories only last 24 hours, the Old Navy’s followers are afraid they’ll miss out on the best deals, so they keep browsing the company’s Stories and visiting their website.
But the increasing number of people watching videos isn’t the only thing that’s changing. Users are also consuming the format in a very different way.
As mobile usage rose, people increasingly started using their devices in a vertical position. This means users are very often watching videos vertically, which is a trend IGTV is capitalizing on.
Since the roll out of IGTV in June 2018, Instagram’s longer-form video hub has been gaining popularity with more and more users launching their IGTV channels to connect with followers.
Influencers, in turn, use Instagram to capitalize on their recommendations for their customers’ purchase decisions. According to eMarketer, 78% of influencers consider Instagram to be the best platform for brand collaboration.
Here’s one example that perfectly illustrates why Instagram is influencers’ platform of choice:
Sarah Ellis and Philippa Bloom are fashion stylists and influencers. They run an account on Instagram, We are Twin Set, and have over 110k followers.
Here’s how you can make the most out of this trend:
To keep up with and make the most of Instagram’s ever-changing business features, it’s imperative that marketers stay on top of the latest Instagram trends. We hope that this article will help make your social media strategy aligned with the key trends dominating Instagram in 2019.
From: socialbakers
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