Digital trends 2017: what consumers want (infographic)

What technologies are most interested in consumers and what they do not plan to use in 2017.

Brands has more inspired by the latest digital trends than consumers. It turns out that users prefer better-known products and services than new ones. There are such infographic data, compiled by the digital agency Code Computerlove, according to the MMR portal. It is noteworthy that mobile payments took the first place in the technologies rating, and virtual and augmented reality, leaders by the mentions number in the media, cause cold responses from users.

Digital Trends 2017: Key Findings

• Mobile payments (40%) and voice search (30%) are two technologies in which consumers are interested.
• 85% users feel uncomfortable with orders that do not go through the screen (for example, the Amazon Dash button). 98% users noted that they did not deal with this technology.
• About a quarter of respondents noted that they heard about VR and AR, but do not understand their essence. Almost 9 out of 10 users said they would not use AR in 2017.
• Almost half said they want improved services and products that they already use.
• Nevertheless, a significant proportion of respondents over 55% are interested in mobile payments (24%), voice search (22%) and even virtual reality (17%), despite the fact that they were not convinced by bots and augmented reality.
• Every fifth person wants to reduce the time spent in screens front in 2017. This desire is inherent in 25-34 year-olds.

Innovation is important for brands wanting to maintain a competitive advantage in a fast-paced digital world, but it should not distract from the existing products and services improvement. No matter how excellent the products, there is always the possibility for testing and optimization.

Voice search should be in the online brands focus in 2017. If the offline-retailer does not accept mobile payments, the users will soon leave to another location. Considering that users will spend less time in the screens front, it is important that they will benefit from interactions. You can lose the consumer because of a bad initial experience.