Polish footwear brand CCC opened in Kiev the first premium store (photo-review)

LED panels, extended assortment, new zoning and digitalization — what the CCC store will else surprise in Lavina Mall.

The footwear and bags large manufacturer from Poland — CCC — opened a store in the capital’s SEC Lavina on May 18. The outlet became the largest in the Ukrainian chain. Its square amounted to 1186 sq., which is 58 sq. more than its closest competitor in terms of size — a store in the Kiev SEC Dream Town. In general, the new CCC trade space became the ninth for Ukraine. We can be found yet two chain objects in Lvov, as well as one in Lutsk, Rovno, Ivano-Frankovsk, Chernovtsi and Ternopol, in addition to the two metropolitan trade spaces.

The new CCC store feature became its concept, aimed at the large-scale facility digitalization. The buyer immediately sees at the entrance large LED-screens with changing images. Its purpose is to completely replace printed products at the outlet and to facilitate the communication transfer with the client to the online-space. In total, there are six LED-screens in the hall, as well as one on the storefront and behind the cash-register.

Changes also affected the store zoning. All goods are distributed in four zones — women’s, men’s, children’s and, separately, sports, and the cashier was placed at the hall end, so that the client had an opportunity on the way to it to get acquainted with the assortment. “Previously, our customers saw from the entrance only the cash-register and individual shelves next to it and could not go deeper into the store”, — Maxim Kinash said, CCC Ukraine Director, who previously presented the concept at the Retail & Development Bussiness Summit. — We move away from crowded shelves and give preference to free space”.

More than 20 000 shoes — among which about 15 own chain brands, as well as brands such as New Balance, Converse, Puma, Kappa, Sprandi and others —  presents in the  store CCC assortment on the 6D Berkovetskaya street. Collections will vary depending on the season.

Recall that today CCC has stores in 16 countries, among it’s — in the Czech Republic, Poland, Slovakia, Hungary, Germany and Croatia. Adler International Company, which develops chain of franchise shoe stores CCC, has sold part of the stores in Poland and plans to develop on proceeds in Ukraine the store chain on franchise under the CCC brand.

Adler International Company sold 41 stores under the CСC brand in Poland for 506.9 million UAH, according to the information published on the CCC-website.  “Adler International seller intends to use part of the funds received from the sales chain to accelerate the CCC franchise stores expansion in Ukraine and to open 50 new stores until 2021, according to the agreement”, — the report said. In addition, it was previously reported about the CCC Group plans to launch an online-store in Ukraine.

How the CCC store looks like in the Lavina Mall — see the RAU photo-review.

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