Modern-Expo will hold the second Modern Retail Forum this year

The event will take place within the 12th Congress of the FMCG Market on May 28-29  in Warsaw. Topic – “The Way to the Store of Future”.

Modern Retail Forum is a platform for the exchanging of ideas, knowledge and communication between partners, which helps entrepreneurs look into the future of the FMCG market and retail and make strategic decisions about managing their companies.

In March, Modern-Expo already held a forum in Kyiv, the topic of which was the transformation in retail. More than 2000 guests attended the forum and exhibition of the company’s SMART products.

The Modern Retail Forum in Warsaw is an opportunity to discuss issues related to changes in retail and ways to use opportunities in a new conditions at a European level.

During Modern Retail Forum thematic discussion organized by the company, the participants will analyze forecasts for the commercial sector with Modern-Expo experts and their guests – well-known specialists in the brand management, neuromarketing, retail segment and others.

Speakers from Poland, Ukraine, Romania, the United Kingdom, and the United States will speak about effective marketing in retail, correct definition of consumer needs, sales points as a place for social networking, changes in consumer expectations and their impact on purchases, and others.

During the Modern Retail Forum in Warsaw you will be able also to know how to involve the potential of new industries, such as neuromarketing, by modern consumer defining.

How to identify the patterns of clients’ behavior with the help of ethnography and semiotics and calculate ways of purchases? What does a new generation of hypermarkets demand and what is needed to create stores that will trigger emotions?

The 12th Congress of the FMCG Market will be held on May 28-29 in Warsaw at Double Tree by Hilton Warsaw, Skalnicova 21. We invite you to the first day of the conference to the thematic hall number 1. Lectures will begin at 14:30.

Info. Modern-Expo Group – the international company, №1 supplier of complete retail solutions in Central and Eastern Europe. Production facilities with a total area of 112 000 m², located in Lutsk (Ukraine), Verkhnedneprovsk (Ukraine) and Vitebsk (Belarus).

Modern-Expo supplies equipment to more than 70 countries of the world; company’s product range include more than 50,000 units, including trade shelving, checkouts, stainless steel equipment, self-checkouts, high-racks, POS-equipment, refrigeration equipment; today, the company is also developing SMART solutions for retail. 11 offices are located in Ukraine, France, Poland, Belarus, Germany, the UK, UAE and other countries.

Among the clients of Modern-Expo, there are well-known companies, such as Groupe Auchan, PepsiCo, Metro AG, British American Tobacco, Philip Morris, Imperial Tobacco, Carrefour, OKKO, ATB, Union COOP, E.Leclerc, Fozzy Group, Rewe Group, Zabka, Henkel, SPAR and others.