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Shopping Center Awards 2019: rating of the best SEC’s in Ukraine

Shopping Center Awards 2019: rating of the best SEC’s in Ukraine

Complete list and ratings of all shopping and entertainment centers that participated in “The Best SEC” competition in the framework of the Retail & Development Business Awards-2019 are presented.

On September 20, in Kiev, in the CEC Parkovy, the 6th Annual Shopping Center Awards competition was organized by the Ukrainian Retail Association within the Retail & Development Business Awards’ framework. The research’ purpose is to provide retailers with consolidated information on retail real estate and understanding: how much the rental price set by the developer corresponds to the SEC quality and the services provided.

The most successful SEC’s in the country fought for victory in seven categories. People who made the most for the development of retail real estate in the country were awarded separately – “Person of the Year in Development”. RAU publishes final competition’ results among shopping and entertainment centers.

As it was thought

Best SEC’s / Shopping Center Awards’ rating is formed on the Expert Council assessment and market participants vote’ basis. Each time the criteria for selecting nominees for the prize change slightly in order to present the most complete and objective information. Only shopping and entertainment centers with  rental square ​​over 10,000 sq. m, open no later than 01.01.19 year took part in the competition “The Best SEC” in 2019. Nominees’ list does not include SC’s and SEC’s located in the temporarily occupied Crimea, as well as in certain districts of Donetsk and Lugansk regions controlled by pro-Russian militants.

SEC’s were divided into six main categories, where “The best small SEC” (rental square – from 10,000 to 19,999 sq. m), “The best average SEC” (from 20,000 to 39,999 sq. m), and “The best large SEC” (over 40,000 sq. m) in cities with a population over one million, and separately – in regional centers (except Kiev, Odessa, Kharkov, Dnepr and Lvov) were rated.

There was also a separate nomination “Debut of the Year in Development”, which evaluated shopping and entertainment centers with a rental square from ​​10,000 sq., open from 01/01/18 to 31/12/18.

It was evaluated by the Retail & Development Business Awards’ Expert Council by the questionnaire’ filling out and consumers – through online-voting. 24 experts gave each SEC rating on 4 criteria’ groups: Traffic, Engineering, Tenants, Marketing. Market participants by openly voting rated the nominees on a scale of 1 to 5. The final rating was calculated taking into account the points that the SEC received as a result of the voting by the Expert Council and market participants. Moreover, the experts’ assessment gave 51% final result, and open voting – 49%. The full research methodology is available by the link.

Experts and market participants’ votes were distributed after summing up the results as follows.

The best small SEC outside cities with population of over one million people (GLA from 10,000 sq. m to 19,999 sq. m)

Place Name City Voting of Expret Council Voting of customers Final
1 Sky Park Vinnytsya 4,15 2,93 3,55
2 Lubava Cherkasy 4,11 2,89 3,51
3 Zlata Plaza Rivne 3,88 2,76 3,33
4 City Center Mykolayiv 3,68 2,76 3,23
5 Manufactura Sumy 3,58 2,87 3,23
6 Avrora Zaporizhzhia 3,38 2,87 3,13
7 DEPOt Center Chernivtsi 3,41 2,75 3,09
8 Arsen Ivano-Frankivsk 3,33 2,65 3,00
9 Maidan Chernivtsi 3,3 2,61 2,96
10 Veles Ivano-Frankivsk 3,13 2,59 2,87
11 DEPOt Center Cherkasy 2,95 2,76 2,86
12 Ukraine Zaporizhzhia 2,96 2,69 2,83
13 DEPOt Center Mykolayiv 2,85 2,74 2,80
14 Terra Kryvyi Rih 2,72 2,86 2,79
15 Ekvator Chernivtsi 2,98 2,55 2,77
16 Lavina Sumy 2,89 2,65 2,77
17 MegaCentre Chernigiv 2,9 2,61 2,76
18 Kyiv Sumy 2,82 2,59 2,71
19 Dnipro Plaza Cherkasy 2,76 2,65 2,71
20 Amstor Zaporizhzhia 2,67 2,68 2,67
21 Ornava Ternopil 2,73 2,51 2,62
22 Magelan Mykolayiv 2,73 2,5 2,62
23 Prymor’e Mariupol 2,66 2,57 2,62
24 Kvartal Vinnytsya 2,66 2,46 2,56
25 Euromarket Sumy 2,52 2,49 2,51

The best average SEC outside cities with population of over one million people (GLA from 20,000 sq. m to 39,999 sq. m)

Place Name City Voting of Expret Council Voting of customers Підсумок
1 City Mall Zaporizhzhia 4 3,14 3,58
2 Sun Gallery Kryvyi Rih 3,95 2,97 3,47
3 PortCity Lutsk 3,77 2,91 3,35
4 MegaMall Vinnytsya 3,58 2,86 3,23
5 Oasis Khelnytskyi 3,51 2,94 3,23
6 Ekvator Poltava 3,54 2,88 3,22
7 Podolyany Ternopil 3,57 2,79 3,19
8 Ekvator Рівне 3,25 2,77 3,01
9 Victory Plaza Kryvyi Rih 3,12 2,8 2,96
10 Chaika Rivne 2,91 2,49 2,70
11 Avenue Poltava 2,65 2,61 2,63

The best large SEC outside cities with population of one million people (GLA over 40,000 sq. m)

Place Name City Voting of Expret Council Voting of customers Final
1 Fabrika Kherson 4 3,24 3,63
2 Hollywood Mall Xhernigiv 3,64 3 3,33
3 GlobalUA Zhytomyr 3,55 2,75 3,16
4 PortCity Mariupol 3,19 2,81 3,00
5 Kyiv Poltava 3,1 2,84 2,97
6 Boyanivka Chernivtsi 2,6 2,44 2,52

The best small SEC in million-plus cities (GLA from 10,000 sq. m to 19,999 sq. m)

Place Name City Voting of Expret Council Voting of customers Final
1 Globus Kyiv 3,84 3,25 3,55
2 Piramida Kyiv 3,74 2,94 3,35
3 Passage Dnipro 3,42 3,15 3,29
4 Dafi Dnipro 3,29 3,15 3,22
5 Aladdin Kyiv 3,33 2,86 3,10
6 FontanSKY Odessa 3,21 2,94 3,08
7 Gagarinn Plaza Odessa 3,15 3,01 3,08
8 Manufactura Kyiv 3,23 2,9 3,07
9 Cascade Plaza Dnipro 3,03 2,99 3,01
10 Plazma Kyiv 3,09 2,86 2,98
11 Sady Pobedy Odessa 3,13 2,81 2,97
12 New Way Kyiv 3,08 2,84 2,96
13 Kadorr Odessa 3,09 2,8 2,95
14 Silver Breeze Kyiv 2,92 2,9 2,91
15 Panorama Odessa 2,93 2,8 2,87
16 Promenada Park Kyiv 2,98 2,62 2,80
17 TSUM Lviv 2,71 2,82 2,76
18 Ukraine Kharkiv 2,71 2,79 2,75
19 Materik Dnipro 2,57 2,76 2,66
20 Arcadia Industrial Kyiv 2,64 2,67 2,65
21 Suvorov Mall Odessa 2,6 2,63 2,61
22 Ekvator Kharkiv 2,47 2,69 2,58
23 Metropolis Kyiv 2,53 2,59 2,56
24 Kvadrat Gnata Yury Kyiv 2,54 2,53 2,54
25 Kvadrat Perova Kyiv 2,48 2,59 2,53
26 Nasha Pravda Dnipro 2,28 2,79 2,53

The best average SEC in million-plus cities (GLA from 20,000 sq. m to 39,999 sq. m)

Place Name City Voting of Expret Council Voting of customers Final
1 Forum Lviv Lviv 4,65 3,59 4,13
2 Most-City Dnipro 4,21 3,7 3,96
3 TSUM Kyiv 4,01 3,33 3,68
4 Dafi Kharkiv 3,92 3,15 3,54
5 French Avenue Kharkiv 3,77 3,18 3,48
6 RaiON Kyiv 3,78 2,93 3,36
7 Apollo Dnipro 3,16 2,88 3,02
8 City Center Kotovskyi Odessa 3,03 2,95 2,99
9 Art Mall Kyiv 3,06 2,75 2,91
10 Arcadia Poznyaky Kyiv 3,09 2,63 2,86
11 Cosmopolit Kyiv 2,72 2,96 2,84
12 Magelan Kyiv 3 2,62 2,81
13 Ukraine Kyiv 2,95 2,66 2,81
14 Magelan Kharkiv 2,73 2,67 2,70
15 Ostriv Odessa 2,71 2,63 2,67
16 Atmosphere Kyiv 2,57 2,59 2,58
17 Promenada Center Kyiv 2,53 2,61 2,57
18 Near Lake Dnipro 2,5 2,59 2,54
19 Sun Mall Kharkiv 2,41 2,63 2,52
20 Marmelad Kyiv 1,93 2,48 2,20

The best large SEC in cities with population of over one million people (GLA over 40,000 sq. m)

Place Name City Voting of Expret Council Voting of customers Final
1 Ocean Plaza Kyiv 4,58 4,16 4,37
2 Gulliver Kyiv 4,22 3,66 3,95
3 Sky Mall Kyiv 4,06 3,72 3,89
4 Victoria Gardens Lviv 3,9 3,5 3,70
5 Lavina Mall Kyiv 3,5 3,8 3,65
6 Prospekt Kyiv 4,11 3,08 3,61
7 Karavan Kharkiv 3,98 3,18 3,59
8 City Center Sky Hundred Odessa 3,94 3,17 3,56
9 King Cross Leopolis Lviv 3,84 3,24 3,55
10 Riviera Odessa 3,65 3,43 3,54
11 Dream Town Kyiv 3,65 3,34 3,50
12 Karavan Dnipro 3,58 3,32 3,45
13 Epicetntre Kyiv 3,25 2,94 3,10
14 Gorodok Gallery Kyiv 3,23 2,84 3,04
15 Karavan Kyiv 2,83 2,91 2,87
16 Darynok Kyiv 2,89 2,53 2,71

Debut of the Year in Development

Place Name City Voting of Expret Council Voting of customers Final
1 Smart Plaza KPI Kyiv 3,54 3,2 3,37
2 Rive Gauche Kyiv 3,32 3,12 3,22
3 Retail Park Petrivka Kyiv 3,14 2,86 3,00
4 Class Kharkiv 2,62 2,83 2,72
5 Europark Kyiv 2,52 2,83 2,67
6 Good Life Kyiv 2,46 2,73 2,59

Marketing and tenants

Separately, it would like to note how experts rated the SEC according to two criteria’ groups: Tenants and Marketing. In particular, Expert Council’ members evaluated on the “Tenants” criterion: the tenant-mix and anchor tenants’ quality; SEC’ fullness, the dead zones’ presence; ratio of rental rates to the average check. Accordingly, marketing policy and corporate social responsibility were evaluated on the criterion “Marketing”. Moreover, the SEC was not divided by size when voting: all nominees were evaluated equally, regardless of the object’ rental square.

The top-5 best SEC’s are given below in each of the tables according to relevant criteria.

The best SEC by tenant-mix

Place SEC City Voting of Expret Council
1 Forum Lviv Lviv 4,6
2 Ocean Plaza Kyiv 4,47
3 Sky Mall Kyiv 4,41
4 Sky Park Vinnytsya 4,14
5 Prospekt Kyiv 4,13

The best SEC by marketing

Place SEC City Voting of Expret Council
1 Forum Lviv Lviv 4,4
2 Gulliver Kyiv 4,06
3 Prospekt Kyiv 4,06
4 Ocean Plaza Kyiv 4
5 Sun Gallery Kryvyi Rih 3,93

Read more –

RDBAwards-2019: best retailers, e-commerce and SEC’s of Ukraine

About author
Иван Зайцев

Editor-in-chief Ukrainian Retail Association

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