08.11.2018 08:00
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rauIn a week, November 14-16, MAPIC-2018 – the main Europe’s retail and retail real estate development exhibition – will be held in French Cannes.
MAPIC is the main event for the presentation and search for the best solutions in the international real estate market. You can establish contacts and make deals at the exhibition with more than 8,600 participants from 80 countries, with more than 2,100 retail representatives, 2500+ developers, 1,000 investment companies and other major industry representatives. The exchange of experience at the workshop, more than 100 conferences with 200 world experts’ participation for business ties creating and strengthening are in the event program.
This year, the event key theme is: how the digital technology development and retail digitalization will affect the traditional “brick” retail. The digital revolution has greatly influenced retailing in its traditional sense. “Customer experience” today is a key phenomenon which transforms the industry and leads to the emergence of consumption and business new models. The industry physical component is changing and entering a new era.
More than 1000 companies from 80 countries of the world have already confirmed its participation in MAPIC. Retailers, SEC owners, investors, consultants, brokerage companies, and firms presenting the latest business solutions are among it.
Three days of inspiring debates and discussions at conferences and specialized chain events about the latest trends in retail real estate are waiting retailers and developers at MAPIC-2018. It will be especially actively discussed: how new consumption patterns and changing consumer preferences change retail trade.
MAPIC-2018 official trailer
Sessions, devoted to the latest trends in consumer experience for SEC, will be highlighted in a separate program at the exhibition: “Leisure – Join the Leisure Revolution”. Peculiar “revolution of leisure” is happening now in the retail real estate development. Developers note all over the world that in order to attract visitors to the shopping malls, it is necessary to radically reconsider the shopping and entertainment centers content, and it is to focus specifically on the leisure and entertainment industry. Only the high-quality tenant-mix formation, where both the main trading brands and leisure and entertainment sphere operators are represented, can ensure the SEC success.
All possible ways to join the “Entertainment Revolution” will be considered in specialized sessions. In particular, a special exhibition zone will be organized, where the entertainment industry latest innovative solutions will be presented. A separate summit will also be held dedicated exclusively to the leisure-zone proper organization and use in commercial real estate. And finally, “Leisure Talks” sessions, including master classes, motivating workshops and conferences will be held within the MAPIC-2018 framework. Experts in the leisure and entertainment zones organization will share secrets and insights about the main challenges, problems and ways to solve its in connection with changes in consumer behavior.
Video MAPIC-2017
Read more –
Ukrainians in Cannes: what the Ukrainian delegation will present at MAPIC – 2018
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