Dmitry Logginov, co-founder of the creative agency Michurin, about what the trademark is different from the brand, and why discount promotional campaigns don’t make customers loyal to the retailer. There are lot of companies in the retail industry are actively using discounts and promo campaigns to attract customers to their stores. However, such a strategy, … Continue reading Why “promo drug” is dangerous for a retailer and how not to “get hooked” on it.