Complete competition methodology for the Retail & Development Business Awards-2019

Already on September 20, the Third Ceremony Awarding – Retail & Development Business Awards-2019 – will be held in CEC Parkovy, where the most successful retail and development companies of the country will be named and awarded.

Читайте українською

This year, the best of the best will be awarded in 29 nominations, of which 14 rewards will receive retailers, 7 – e-commerce’ representatives and 8 – developers. The winners will be determined by two votes: the Expert Council and the Open market participants’ voting. After that, its results will be summed up, and the Ukrainian Retail Association will name the winners.

We present you the complete competition methodology.

Retail & Development Business Awards is the Ukrainian Retail Association’ annual project, designed to identify the most successful retail and development spheres’ companies in the country. The project consists of two parts: research and awarding of the best retail companies – “Retailer of the Year”, awarding of the best online-stores in the country – “Best Retailers in e-commerce” and awarding of the best shopping and entertainment centers – “Best SEC” / Shopping Center Awards.

The rating of the Best Companies in the Retail sphere within the  project “Retailer of the Year” framework is based on the market players’ voting, as well as on the Expert Council’ assessment, which includes retail, development and consulting’ representatives.

The rating of the Best Retailers in e-commerce is formed on four criteria basis – “Attendance”, “Unique users’ number”, “Refusals’ number”, “Subscribers in social chains’ number” – data about which are obtained from open sources.

The rating of the Best SEC/Shopping Center Awards is formed on the Expert Council assessment’ basis and the market participants’ voting.

Assessment’ form:

• Retailer of the Year and Best SEC / Shopping Center Awards – the Expert Council evaluates nominees by electronic questionnaires according to specified criteria. The assessment is made in electronic form online, indicating the name and company. Anonymous, filled out with errors or not filled out questionnaires are not taken into account during the votes’ counting. A member of the Expert Council cannot evaluate the company where he works. If an expert has voted for such a company, these estimates are not taken into account when calculating the results.

Market participants (open voting) are evaluated according to a simplified system: giving each of the nominees a rating from 1 to 5, where 1 is the lowest rating and 5 is the highest. Evaluation is made in electronic form online using special software with the voter’ identification by e-mail and confirmation.

The Expert Council’ votes have more weight than the market participants’ votes when counting. The coefficient is 51% for the Expert Council and 49% for the market participants’ voting.

• The Best Retailer in e-commerce – the Ukrainian Retail Association’ staff analyzes and evaluates nominees by 4 criteria (see Appendix 4). The criteria “Attendance”, “Unique users’ number”, “Refusals’ number” have 30% coefficient, the criterion “Subscribers’ number in social chains” – 10%.
• Person of the Year in Retail, Person of the Year in e-commerce and Person of the Year in Development – the Expert Council’ members indicate 5 people who had, in their opinion, the greatest influence on the development of Ukrainian retail / online trading / development during from 07/01/18 to 06/30/19 when filling out the established form questionnaire. 5 points are awarded for the 1st place, – 4 points for the 2nd and so on. Five candidates with the highest points’ number get to the final, which will be held during the Retail & Development Business Awards: the event’ participants choose the winner with the interactive voting’ help. Only one nominee can be represented in the short-list from one company.

Retail & Development Business Awards’ Nominations

Retailer of the Year:

• The retailer of the Year in Drogerie – retailers offering products related to beauty, care and health are estimated. Short-list is formed by 2 criteria: a) the largest stores’ number; b) the largest geographical coverage. Data on the number of stores and geographical coverage are taken on 06/30/19.
• Boutique Retailer of the Year in Cosmetics and Perfumery – retail chains with stores’ square to 100 sq., offering products related to care, cosmetics and perfumes are estimated. Short-list is formed by 2 criteria: a) the largest stores’ number; b) the largest geographical coverage. Data on the stores’ number and geographical coverage are taken on 06/30/19.
• Retailer of the Year in the Equipment, Electronics and Gadgets’ segment – retail chains with stores’ square from ​​100 sq. (except monobrand stores), offering household and computer equipment, mobile devices and accessories are estimated. Short-list is formed by the 2nd criteria: a) the largest stores’ number; b) the largest geographical coverage Data on the stores’ number and geographical coverage are taken on 06/30/19.
• Retailer of the Year in Jewelry – retail chains, offering jewelry, items made of precious metals are estimated. Short-list is formed by 2 criteria: a) the largest stores’ number; b) the largest geographical coverage. Data on the stores’ number and geographical coverage are taken on 06/30/19.
• Retailer of the Year in the Goods for Children’ segment – retail chains with the stores’ number from 10 offering toys and goods for children are estimated. Short-list is formed by 2 criteria: a) the largest stores’ number; b) the largest geographical coverage. Data on the stores’ number and geographical coverage are taken on 06/30/19.
• Supermarket of the Year in FMCG – retail chains selling products and consumer goods are estimated. Short-list is formed according to the 3rd criteria: a) the largest stores’ number with square up 1000 to 3000 sq.; b) geographical coverage includes at least 4 regions; c) the turnover for 2018. Data on the stores’ number and geographical coverage are taken on 06/30/19.
• Hypermarket of the Year in FMCG – retail chains selling products and consumer goods are estimated. Short-list is formed according to the 3rd criteria: a) the stores’ number with square from ​​3,000 sq.; b) geographical coverage; c) the presence in the assortment of grocery and non-grocery groups, equipment, clothing, household goods, etc. Data on the stores’ number and geographical coverage are taken on 06/30/19.
• Retailer of the Year in the Sportswear and Footwear’ segment – retail chains selling products for sports, tourism and outdoor activities are estimated. Short-list is formed by 2 criteria: a) the largest stores’ number; b) the largest geographical coverage. Data on the stores’ number and geographical coverage are taken on 06/30/19.
• Retailer of the Year in the Goods for Home and Comfort’ segment – retail chains selling furniture and household goods are estimated. Short-list is formed according to the 2nd criteria: a) the largest stores’ number with square from ​​500 sq.; b) the largest geographical coverage. Data on the stores’ number and geographical coverage are taken on 06/30/19.
• National Fashion Operator of the Year – Ukrainian companies operating in the fashion segment, and having opened at least 10 stores on 06/30/19 are estimated.
• International Fashion Operator of the Year – foreign companies operating in the fashion segment and having opened at least 10 stores with square from 300 sq. on 06/30/19 are estimated.
• Anchor Fashion-tenant of the Year – foreign companies operating in the fashion segment and having opened at least 5 stores with square from 1000 sq. on 06/30/19 are estimated.
• The Debut of the Year in Retail – international companies having opened at least 1 store with square from 500 sq. in the period from 01/01/18 to 12/31/18 are estimated.
• Person of the Year in Retail.

Top-retailers in e-commerce:

• E-commerce-retailer of the Year in the Goods for Health, Beauty and Care’ segment
• E-commerce-retailer of the Year in the Equipment, Electronics and Gadgets’ segment
• E-commerce-retailer of the Year in Fashion
• E-commerce-retailer of the Year in Jewelry
• E-commerce-retailer of the Year in the Children’s Goods segment
• E-commerce-retailer of the Year in the Sportswear and Footwear’ segment
• Person of the Year in e-commerce.

Best SEC/Shopping Center Awards:

• The Best Small SEC outside million-cities – shopping centers operating in regional centers (except Kiev, Odessa, Kharkov, Dnepr and Lvov) with a rental square up ​​10,000 sq. to 19 999 sq. are estimated.
• The Best Average SEC outside million-cities – shopping centers operating in regional centers (except Kiev, Odessa, Kharkov, Dnepr and Lvov), with a rental square up ​​20,000 sq. to 39 999 sq. are estimated.
• The Best Big SEC outside million-cities – shopping centers operating in regional centers (except Kiev, Odessa, Kharkov, Dnepr and Lvov), with square ​​over 40,000 sq. are estimated.
• The Best Small SEC in million-plus-cities – shopping centers operating in Kiev, Odessa, Kharkov, Dnepr, Lvov with rental square up ​​10,000 sq. to 19 999 sq. are estimated.
• The Best Average SEC in million-plus-cities – shopping centers operating in Kiev, Odessa, Kharkov, Dnepr, Lvov, with rental square up ​​20,000 sq. to 39 999 sq. are estimated.
• The Best Big SEC in million-plus-cities – shopping centers operating in Kiev, Odessa, Kharkov, Dnepr, Lvov, with square ​​over 40,000 sq. are estimated.
• The Debut of the Year in Development – shopping and shopping centers with rental square from ​​10,000 sq., opened in the period from 01/01/18 to 12/31/18 are estimated.
• Person of the Year in Development.

Votes’ counting

Retailer of the Year

Votes’ counting in each nomination is carried out separately according to the voting’ results by the Expert Council and market participants. The votes’ counting in each of the nominations is as follows:

º If the respondent did not put down a rating during voting, it is equal to 0 by default, and it is not taken into account during the votes’ counting.

º All points scored by the company are summed up, each of the criteria has the same value, and is divided by the number of criteria (5) (note: this stage is skipped in the case with voting by market participants).

º The resulting sum is divided by the voters’ number.

º The resulting average score is considered an intermediate nominee assessment.

The final assessment is obtained by adding the intermediate assessments of the Expert Council and market participants taking into account the different values ​​of voting according to the formula:

F = (I1 * 51%) + (I2 * 49%),

where F is the Final nominee’ assessment, I1 is the Interim assessment of the Expert Council, I2 – Interim assessment of market participants. The scores are rounded up to two decimal places on the principle: 0.0051 and more – in a big direction, 0.005 and less – in a smaller one.

The retail chain, which has scored the most points in the final grade in its nomination is the nomination’ winner. The third and, if necessary, the fourth digit after the decimal point in the final grade takes into account with equal points in this case. The chain, in case of points’ equality, which received higher scores according to the voting’ results by the Expert Council is declared the winner. All companies, in case of points’ equality and by this criterion, that score the highest possible points’ number, with the above indicators being equal, are declared the winners.

Best SEC / Shopping Center Awards

Votes’ counting in each nomination is carried out separately according to the voting’ results by the Expert Council and market participants. The criteria by which experts evaluate the SEC are grouped into 4 groups: Traffic, Engineering, Tenants and Marketing. Each group has its own coefficient in assessing: Traffic and Tenants – at 35% each, Engineering and Marketing – at 15% each, which is taken into account when calculating the interim assessment.

The votes’ counting in each of the nominations takes place in each of the votes as follows:

º If the respondent did not put down during voting a rating, it is equal to 0 by default, and is not taken into account during the votes’ counting.

º Scored by the company for each group of criteria* points are summarized and divided by the voters’ number.

º The resulting average score for each of the groups of criteria is multiplied by the group’ coefficient*.

º The resulting total for groups is summarized. The formula for calculating is:

I = (T*35%) + (A*35%) + (E1*15%) + (M*15%),

where I is an Interim assessment, T is the Traffic criteria group, A is the Tenants criteria group, E1 – the Engineering criteria group, M – the Marketing criteria group*.

* note: these stages are skipped in the case of market participants’ voting

The resulting sum is an intermediate estimate for scoring.

The final assessment is obtained by adding the intermediate assessments of the Expert Council and market participants taking into account the different values ​​of voting according to the formula:

F = (I1 * 51%) + (I2 * 49%),

where F is the Final nominee’ assessment, I1 is the Interim assessment of the Expert Council, I2 – Interim assessment of market participants. The scores are rounded up to two decimal places on the principle: 0.0051 and more – in a big direction, 0.005 and less – in a smaller one.

The SEC, which has scored the most points in the final grade in its nomination, is the nomination’ winner. The third and, if necessary, the fourth digit after the decimal point in the final grade takes into account with equal points in this case. The chain, in case of equal points, which received higher scores according to the voting’ results by the Expert Council is declared the winner. All companies, in case of points’ equality and by this criterion, that score the highest possible points’ number, with the above indicators being equal, are declared the winners.

Person of the Year in Retail, Person of the Year in e-commerce, and Person of the Year in Development

Five candidates who scored the highest points according to the Expert Council voting’ results, get into the final vote, which will be held during the Retail & Development Business Awards: the event’ participants choose the winner by interactive voting. The person who received the highest average score in the voting is the winner. The person who has received more high marks (5) with equal points is the winner. All nominees, in case of points’ equality and by this criterion, who received the highest same average score and received the same number of top-marks, are declared the winners.

The Best Retailer in e-commerce

Employees of the Ukrainian Retail Association rank the nominees in each nomination by indicators in each of the criteria after analyzing data from open sources. The company with the highest rate gets the maximum result for this criterion (the maximum result is 30% for the criteria “Attendance”, “Unique users”, “Refusals’ number”, 10% – for the criterion “Subscribers’ number in social chains”). The rest gets the result proportional to its indicator relative to the leader. The resulting total for groups is summarized. The calculation formula is:

F = A + U + R + S,

where F is the Final score, A is the criterion for Attendance, U is the criterion for Unique users’ number, R is the criterion for Refusals’ number, S is the criterion for Subscribers’ number in social chains. The company with the most points in the final grade in its nomination is the winner. The third and, if necessary, the fourth digit after the decimal point in the final grade takes into account with equal points in this case. The company with the highest number of maximum points is declared the winner in case of this indicator equality. If and these indicators are equal, both teams are declared the winners.

COMPLETE COMPETITION METHODOLOGY

Work on the Expert Council’ formation continues. Anyone can submit own candidacy for participation in the Expert Council by writing an e-mail to i.zaitsev@rau.ua. The applicant may be included in the Expert Council’ composition after the candidature’ consideration.

The winners will be awarded at the Retail & Development Business Awards-2019 on September 20 at CEC Parkovy (16A Parkovaya Road, Kiev). The ceremony will be held from 19.00 to 23:30.

TO BUY A TICKET

The comprehensive entertainment program is waiting for the guests of the event: the award ceremony, a banquet, a festive program and networking.

The event title partner is the VOVK clothing studios’ chain.

The VOVK clothing studios’ chain is №1 among the young Ukrainian clothing brands in growth rates and customer confidence terms, according to many experts. In 2016, the company won the nomination “National Manufacturer of the Year of Clothing for Women” in the competition “Choice of the Year 2016”.

The event is organized by the Ukrainian Retail Association.

Contact person for registration:

Olesya Kobtseva / +38 050 313 74 53 / o.kobceva@rau.ua

Partnership Contact:

Julia Kushka / +38 067 223 07 30 / j.kushka@rau.ua

RDBAwards-2019 EXPERT COUNCIL