The challenge of reinvention for Tesco’s mystery discount stores

Tesco is on the verge of launching Jack’s – the name of its new discount fascia – as early as September in a bid to claw back some of the market share lost to German discounters Aldi and Lidl. Lancaster University’s Dr Martin Friesl looks at the uphill challenges it could face. The UK retail … Continue reading The challenge of reinvention for Tesco’s mystery discount stores