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RAU Workshop 2024: “How retailers can be effective in conditions of economic instability”
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The company plans to create a regional stores’ chain under the Jasmine brand from 40 sites in 12 countries in the Middle East.
The first Middle Eastern boutique of the Ukrainian brand Jasmine underwear is located in the Al Salaam Mall Jeddah shopping center in the Jeddah city (Saudi Arabia). The store started work on this year March 28. Its sales square is 145 sq. The brand partner was the company Kafak International LLC, one of the largest regional retail operators.
Jasmine store updated concept was developed, in which the parties tried to take into account all the consumer behavior regional characteristics to launch this project, according to the retailer press-service.
Company’s immediate plans include the launching a chain from 40 Jasmine brand stores in 12 countries in the Middle East (including Saudi Arabia, United Arab Emirates, Kuwait, Qatar, etc.), according to Kafak International LLC.
Lingerie brand Jasmine – it is always high quality, trendy collections, the comfortable fit and attractive prices. Designers of the company create collections that strike the imagination with stylish novelties and embody the most cherished desires of all world fashionistas into the reality.
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