The ice is broken: the story of the Swedish giant IKEA’s entry Ukraine

IKEA has already begun recruiting personnel to the Ukrainian department. After many years of waiting, the world’s leading home products chain is preparing to be opened in Ukraine.  At the end of June, several job openings appeared on job search sites for IKEA in Ukraine. What the domestic retailers and consumers have been talking about … Continue reading The ice is broken: the story of the Swedish giant IKEA’s entry Ukraine