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rauSuziria Group is a family-owned group of companies that has been developing Ukraine’s pet care market for over 30 years and representing it internationally. The Group distributes, creates, and launches brands, and operates the country’s largest pet retail chain.
Continuing its expansion, in February 2026 Suziria Group officially launched a new wet pet food production facility in Kalush, having already invested more than €6.1 million in the project. The new site will produce products under the Group’s well-known Half&Half brand, as well as a brand-new one — CATCH!. This marks the third production facility launched by Suziria Group in Ukraine since the start of the full-scale war.
Suziria Group consistently invests in the development of Ukraine’s pet care market and its infrastructure, remaining one of the sector’s leading players. The Group includes Suziria Ukraine, a manufacturing and distribution company with a portfolio of proprietary brands, as well as the MasterZoo pet retail chain. Suziria Group is also actively internationalizing its brands and currently operates in 13 foreign markets. This business ecosystem enables the Group to maintain strong expertise, comprehensively assess market needs, and effectively contribute to the sector’s development.
In addition to supporting its core operations in Kharkiv—the company’s home city—the team is actively expanding its business across Ukraine and internationally, investing in production, logistics solutions, and its retail network.
In February 2026, Suziria Group launched a new 2400 m² production facility in Kalush (Ivano-Frankivsk region). Construction and pre-launch preparations took approximately a year and a half. Total investment in the project over 2024–2025 amounted to €6.1 million, with planned investments for 2026 exceeding €1 million.
The project involved both international and Ukrainian experts, including Logrus—an engineering company and a leading supplier of equipment for food manufacturing facilities—and All About Pet-food, which provided technological support as an expert in pet food production. The equipment was sourced from global food-tech leaders in Germany, the United Kingdom, Italy, Spain, Japan, and France.
The new facility specializes in the production of wet pet food for cats and dogs in pouch packaging under the proprietary brands Half&Half and CATCH!. Currently, six different SKUs are being produced for each brand. The site’s current capacity is up to 5,000 tons of product per year, with a planned increase to 10,000 tons annually by the end of 2026. The pet food is made with ingredients designed to support balanced nutrition and comfortable digestion. Raw materials are sourced from leading Ukrainian agricultural producers as well as trusted European partners.
As of February 2026, the facility employs 16 specialists, with the team expected to grow to 48 employees by the end of the year.
“Investing in in-house production is not only about supporting the country’s economy, but also a strategic step toward greater business stability and independence. It is not just about ensuring quality control at every stage, reducing costs, and the ability to respond quickly to market changes. It is also about reducing import dependence — imports currently account for around two-thirds of pet products on the Ukrainian market — and creating added value within the country. According to our estimates, as of 2025 the wet pet food market in Ukraine amounts to approximately 66,000 tons per year and continues to grow. The new production facility in Kalush will be able to cover up to 15% of this volume,” said Polina Kosharna, Co-owner and Chair of the Supervisory Board of Suziria Group.
This is already Suziria Group’s third production facility in Kalush: the first, focused on grain-based pet food and treats, was launched in September 2022, followed by a second facility producing meat treats in November 2023. Another production facility of the Group operates in Kharkiv. In addition to its own brands, the company plans to manufacture wet pet food in Kalush under private labels for Ukrainian retail chains, as well as for international partners.
CATCH! is a new Suziria Group brand created in response to clear market demand. It expands the Group’s portfolio of proprietary brands in the economy/standard segment, which is currently one of the most dynamic segments in the pet care market. According to Suziria Group, the key driver of market growth remains the shift from feeding pets human food to prepared pet food, with the affordable segment most often becoming the first step in this transition.
“CATCH! is a wet pet food with a high meat content and the most transparent formulation in its segment. We believe that even affordable pet food should be high quality and meet a cat’s natural needs. Ingredients, quality control at every stage of production, and our own in-house laboratory form the foundation of our approach. In two to three years, we will see CATCH! among the top three brands in its segment,” said Oleh Miroshnychenko, Head of Own Food Brands at Suziria Group.
The core idea behind the brand’s design is a visual ‘peek inside’ concept: the cat appears to be peeking in as its bowl is being filled. It captures a shared ‘wow’ moment, when both the pet and the owner can see how much meat is inside. Bold color choices create a distinct brand identity and allow CATCH! to stand out within the mass-market shelf cluster.
The international expansion of Suziria Group’s proprietary brands is a key pillar of the company’s growth strategy. As of early 2026, Suziria Group exports five of its own brands—Savory, Priroda, SpecialOne, ProVet, and BuddyBoo—to 13 countries worldwide. The CATCH! brand is also being actively introduced to international markets, with dedicated export packaging developed in line with the requirements of global markets.
Info.Suziria Group is a family-owned company and a leader of Ukraine’s pet care market for more than 32 years. The Group includes Suziria Ukraine, the MasterZoo pet retail chain, and the Suziria Charity foundation. The company operates across Ukraine and internationally, actively expanding its proprietary brands, including Savory, Half&Half, Priroda, PURAMUR, Special One, ProVET, Pet Fashion, and Buddy Boo. As of November 2025, Suziria Group employs more than 2,200 people.
