Marketing

At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing next year?” There are a lot of marketing speakers and sales speakers already...

The company’s office workers turned into ordinary restaurant employees for one day around the world, on McDonald’s Founder’s Day. Why did they do it? October 5th it would be 116 years Ray Kroc,...

Domestic entrepreneurs are beginning to get used to the think that consumers have changed in recent years. Now we can win their loyalty not only with discounts and sales, but also with the patriotic civil position...