Marketing

Artem Gladun, Head of Global Marketing at Consulting for Retail, shared in an expert column for RAU how the company leverages high-quality English-language content to enhance brand recognition in the European market,...

The CEO of the Marketing Link agency, who has been working in SEO, analytics, Google Ads, Microsoft Ads, and Meta Ads since 2013, shares insights on the changes that 2025 brings to businesses-specifically, SEO and...

Join the RAU workshop “Sales season 2024: how to get the most from retention marketing” and learn about the best tools to maximize results. Date: October 10 Time: 14:00 – 18:00 Location: Kyiv, str....

Marharyta Danylets, Arricano Digital Manager talks about testing the Eskimi DSP programmatic advertising and about the Arricano digital course for a year. The first and most important thing in the digital program of the...

Щотижня з’являються нові креативні та цікаві рекламні ролики українських і зарубіжних брендів. У цій рубриці ми...

Olena Obukhivska, Communications Director of Arricano: The attributes of a classic “Black Friday” are always excitement, discounts and queues. This is such a pompous day that it doesn’t require any...

Whether you’re a small business or a global brand, there’s one thing you absolutely need to leverage to grow your digital presence: Instagram marketing. But to be able to tap into Instagram’s...

Marketing is being shaped by emerging technologies, methods and patterns. It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just...

Growing up, my town’s local shopping mall was a bustling hub of commerce, chock full of busy shops and pesky tweens. But today, half the place has been gutted — it looks like an empty morgue of stores now. With...